Lineup
Brand Identity
Lineup
Brand Identity
Lineup
Brand Identity
Fragrance of the House
Fragrance of the House
Fragrance of the House

Product:

I designed and modeled the bottle and atomizers with everyday ritual in mind. It's Portable, refined, bold enough to display. Each scent is narrative-first: Vanilla's Aura (warm, close, memory), Gilded Veil (radiant saffron and amberwood), Ashen Sky (vetiver, cedar, post-heartbreak musk), Velvet Dusk (iris, violet, soul-deep patchouli). Emotional topographies, built to linger.

Visual Identity:

Modular system balancing legacy and modernity. Stately serif wordmark, distilled secondary mark, timeless emblem. Palette: bone white, oxidized gold, soft noir. Typography pairs refined serif with grounded sans. Texture inspired by aged parchment and classical geometry to be used with purpose.


packeging
packeging

Approach:

Scent development begins with narrative:

Who is wearing this? Where are they going? What do they remember?

Story guides formulation. The brand invites co-authorship through UGC campaigns, artist collaborations, limited editions with discerning patrons.

Maison Nerra earns the attention.

seal
seal
seal
atomizers
atomizers
atomizers
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Contact us

L et's Talk!

Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.

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Made with Love by

Chelsea Wellarsson

©2026 CHELSEA WELLARSSON. All right reserved.

Made with Love by

Chelsea Wellarsson

©2026 CHELSEA WELLARSSON. All right reserved.

Made with Love by

Chelsea Wellarsson

©2026 CHELSEA WELLARSSON. All right reserved.

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