book cover
Brand Identity
book cover
Brand Identity
book cover
Brand Identity
newsletter
newsletter
newsletter

Logo:

A stylized butterfly with film reel motifs in its wings – symbol of change, renewal, and transformation. Five stars above represent core emotions: joy, sadness, fear, anger, love. The butterfly's upward flight symbolizes hope, aspiration, and the pursuit of light.

Visual Identity:

Light and timeless. Serif wordmark (Cinzel) paired with modern sans (Lexend Exa). Pattern inspired by clean lines with flow to be structured but not stiff, grounded but with room to move facilitating creative animation.

Applications:

Designed mock-ups for leather-bound scripts and books. Timeless artifacts for filmmakers who believe the craft deserves reverence. These aren't just tools, they're tributes.

newsletter design
newsletter design
logo
logo
logo
pattern
pattern
pattern
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L et's Talk!

Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.

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Contact us

L et's Talk!

Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.

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Made with Love by

Chelsea Wellarsson

©2026 CHELSEA WELLARSSON. All right reserved.

Made with Love by

Chelsea Wellarsson

©2026 CHELSEA WELLARSSON. All right reserved.

Made with Love by

Chelsea Wellarsson

©2026 CHELSEA WELLARSSON. All right reserved.

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